Sandra Vásquez de la Horra wins the Acquisition Award for the SOLO Collection at ARCOmadrid

The Acquisition Award of the SOLO Collection at the ARCOmadrid 2023 has been awarded to the work ‘The liberation of the myth (2022)’ by the Chilean artist Sandra Vásquez de la Horra, her work has been exhibited at the Galería Senda stand (9B21). This piece will be included in the upcoming Espacio SOLO exhibition titled “Protection No Longer Assured“, which will take place from March 10 and will explore different notions of the sublime.

The award was given by Pablo Martínez, CEO of the SOLO Collection, and Óscar Hormigos, its Chief Creative Officer, as well as Maribel López.

From left to right: Maribel López, Pablo Martínez, Óscar Hormigos and Carlos Durán.

Congratulations to the artist! We also want to express our gratitude both to the SOLO Collection for its commitment and support for contemporary art, and to the #ARCOmadrid fair for offering such an important platform for the art world.

SANDRA VÁSQUEZ DE LA HORRA, The Liberation Of The Myth 2022

Evru/Zush wins the 18th Electronic Art Arco-Beep Award

The artist Evru/Zush has been awarded the 18th Electronic Art Arco-Beep prize for his work Opaulo (1990), a digital print on canvas exhibited at our stand (9B21 – Galeria SENDA). This award, established in 2006, and carried out in collaboration with the ARCOMadrid Fair, has been set as the origin, the triggering element , from the .BEEP { Collection;}, a pioneering initiative in the dissemination of electronic and digital art in Spain.

The work of Evru / Zush is a clear example of his ability to create art that transcends the limits of what is conventional. From the gallery we express our pride and satisfaction at having exhibited the winning work and at having collaborated with an artist who is a “universal pioneer in a world that promotes interactivity and viewer participation”.

Visit by Natalia Garriga, Minister of Culture of the Generalitat, Edgar García, director of the ICEC, Marta Gusta, Director of the Area of Visual Arts at ICEC, Ester Capella, delegate of the Generalitat (Madrid).

We congratulate Zush / Evru on their well-deserved award and thank the Beep Collection and the Newart Foundation for their important work in promoting electronic and digital art .

EVRU/ZUSH: Artist Project for artfair ARCO Madrid 2023

FEB 22 — 26, 2023 Artfair: ARCO

IFEMA Madrid
Booth: 9B21

After the recent inauguration of the monographic exhibition “Zush in Ibiza ”, at the Fundació Suñol in Barcelona, in collaboration with the Museu d’Art Contemporani d’Eivissa, Evru/Zush returns to exhibit part of his work conceived in Ibiza (1968-1983), a fundamental period for the artist, who experimented with very different formats and techniques never seen before. Precisely at that time, in 1968, the young artist Albert Porta decided to become Zush and carry out a creative self-healing strategy after he had passed through the phrenopathy hospital in Barcelona.

If we were to read in a prestigious medium in the art world that an artist has created a highly personal proposal that is absolutely coherent, ingenious, solid and bold in the metaverse, with avatars and codes, languages of the world video game or augmented reality, with stereoscopic images, colors and unreal worlds, providing a radically new scenario to the world of creation, we would launch ourselves to discover the proposal of this advanced Artist.

That is precisely what Zush already did, more than 40 years ago!

Booth view 9B21 (Artist Project) #1
Booth view 9B21 (Artist Project) #2

Evrugo Mental State, a world as real as our own, but existing in an uncertain place (which today we would probably translate as some sort of metaverse) with its own language, characters that inhabit it, currency, anthem and so many other characteristics typical of a real world, it was worked on and defined by him for years and presented in different contexts, we have seen it at MACBA, at the Reina Sofía, the São Paulo biennials or at Documenta, and even in the fantastic exhibition of the “Wizards of the Earth” at the Pompidou Center by Jean Huber Martin.

That real world, it has been and it is and that shows us how advanced in his time our honoree always was and is, who launched himself to investigate and create (through some devices, then called Personal Computers and that were unattainable except for a few professionals or researchers) and with them, through tools that would surprise us today, to continue creating their fascinating world. The WWW had not even been imagined then. Before our today.

Several words like Scanahrome or Infographics had to be invented. Works worked through digitalization and then in some cases printed on those rudimentary devices that today we would call plotters.

Zush is undoubtedly a universal pioneer in this world and that is why we want to pay tribute to his work.

“My thing is individual mythologies. I am someone who generates his own way of thinking, of seeing reality or of seeing the world. What interests me is being a bridge between sanity and madness”.

Evru/Zush

Renusa, 1989-1990

Acrylic painting on photography paper mounted on wood

200 × 100 × 5 cm

Thus, once again, the bells are once again the protagonists in space, this time accompanied by their famous nagas, Hindu deities with a human face and torso, generally of a woman, and the body of a snake. In this way, the desire to return to being Evru materializes, under the representation of snakes, beings that, like the artist himself, shed their skin in a natural process of renewal and growth.
This desire for transformation is a constant in his career, through turning points that allow him to reflect on concepts such as identity, otherness or the passage of time. Thus, the desire for death and rebirth is the declaration of intent of a transgressive and unclassifiable artist who denies himself and reaffirms himself more and more emphatically and immortal.

For more information contact: info@galeriasenda.com

Download the press release in spanish here:

Galeria SENDA presents Iran Do Espirito Santo for ESTAMPA Madrid 2022

In this edition of the fair Estampa we present a single show by the Brazilian artist Iran Do Espirito Santo with a sample of watercolors produced throughout the confinement, with which the artist inaugurates the use of color while remaining faithful to his own refined and austere style.

Galeria SENDA booth at Estampa art fair, IFEMA Madrid

In this exhibition entitled “El Pangolín”, Do Espirito Santo builds perfectly balanced geometric representations thanks to a gaze focused on detail.

The title is shared with the writings of Enrique Juncosa co-published by SENDA Essay and by Turner, which will be presented during the fair. The watercolors illustrate this anthology and create a relationship between the two poetics: the pictorial discourse and literature harmonize in a single aesthetic in which the delicate works of Espírito Santo shape the game of ideas that Juncosa proposes to us.

Visit us at Stand 5A05 📍 from this Thursday 13th to 16th October at IFEMA Madrid.

Download the spanish press kit here.