La Roca Village and Galeria SENDA present «ID Project – Through the mirror» by the photographer Jordi Bernadó

On the occasion of the celebration of its 25th anniversary and framed in the philanthropic program DO GOOD of La Roca Village with The Bicester Collection, Galeria SENDA and the luxury outlet present «ID Project – Through the mirror» by renowned photographer Jordi Bernadó.

This art installation is part of the initiatives with which La Roca Village celebrates its 25th anniversary through the global philanthropic program DO GOOD with The Bicester Collection. For 12 months, various activities will be carried out in support of the rights of women and girls, raising awareness and mobilizing funds for UNICEF Spain and its projects for the eradication of child marriage through education.

«ID Project – Through the mirror», which can be visited at La Roca Village until the end of the year, proposes an introspective journey where photography awakens the senses and consciousness, and where the protagonist is not the portrayed, but the observer. In an outdoor art installation, Jordi Bernadó presents a series of eight portraits of different personalities known for their humanitarian work, artistic careers or scientific contributions such as Chimamanda Ngozi Adichie, writer; Gretchen Cara Daily, biologist; Jimmy Wales, co-founder of Wikipedia; Nada Al-Ahdal, human rights activist; Pedro Opeka, missionary; Reed Brody, lawyer; Rosario Quispe, indigenous leader; and Stephen Hawking, scientist.

Photograph by artist Jordi Bernadó

Jordi Bernadó in front of the portrait of Nada Al-Ahdal in La Roca Village

Is the face the mirror of the soul? Under this reflection, photographer Jordi Bernadó reinterprets the concept of portraiture with an exceptional installation at the Village, capturing the essence of the protagonists in a unique and challenging way. Each portrait shows the person with their back turned and in a setting that they themselves have chosen as “their place in the world“. This singular approach invites the viewer to reflect on their identity and the meaning of image in our society.

“I am very happy to collaborate with La Roca Village on this special occasion and that my ID Project exhibition can be seen at the Village with a montage that enhances the photographs and also challenges the viewer. This exhibition features people that I have found inspiring. What they all have in common is that, in some way, they have tried to change the world. And together with La Roca Village and the DO GOOD project we all want to contribute to bring about a change.”

Jordi Bernadó
Photograph of a bookstore displayed in a mirror showing two men walking by
Image of a mirror with an exposed photograph in the center
Image of a mirror with black phrases

Jordi Bernadó exhibition at La Roca Village

Interactive action for visitors to the Village: We are all heroes

In the era of the selfie and self-expression, «ID Project – Through the mirror» challenges visitors to La Roca Village to actively participate in the exhibition. The action is based on a challenge where visitors can take a picture of themselves in front of Jordi Bernadó‘s chosen portrait, thanks to the installation’s set of mirrors. By doing so, this selfie will be part of a conversation that goes beyond the boulevards of the Village, joining the reflection on identity and authenticity of social networks.

This large-format installation decorating the streets of the Village represents a unique opportunity to explore the essence of prominent personalities and discover the reflection of our own identity. La Roca Village invites its visitors to be part of this living exhibition, to question their own perception, and to contribute to the well-being of those who need it most around the world.

Jordi Bernadó exhibition at La Roca Village

Jaume Plensa, Jean-Marie del Moral and Màrius Carol meet at Galeria SENDA

Last Monday, November 7, Barcelona became the epicenter of art and reflection when Galeria SENDA opened its doors to welcome three prominent names from the cultural world: sculptor Jaume Plensa, photographer Jean-Marie del Moral and journalist Màrius Carol. The reason for this meeting was the presentation of the book “Interior, 2022”, a work that transcends the printed pages to explore the challenges and opportunities faced by creators in the context of a globalized market.

The theme of the talk, entitled “Shared Challenges. Creating in a Global Marketplace“, addressed profound and pertinent questions about the creative process in the contemporary world. How do artists face the pressure of producing in a globalized environment? What impact do market trends have on creativity and originality? These were some of the questions raised during the conversation, which turned into an exciting dialogue between creative minds.

Jaume Plensa, known for his imposing sculptures that explore the relationship between the individual and the environment, shared his vision of the need to maintain authenticity in a world flooded with external influences. For Plensa, true creativity arises from the connection with oneself and the surrounding environment, and it is crucial to preserve that connection in a globalized context.

For his part, Jean-Marie del Moral, whose photography captures the essence of urban life and human diversity, spoke about the role of art as a tool for expression and resistance in an increasingly homogenized world. For Del Moral, creativity is an act of resistance against uniformity, a way of celebrating the diversity and complexity of the world we inhabit.

Màrius Carol, a journalist with a long career in the cultural field, provided a unique perspective on the role of the media in the promotion and dissemination of contemporary art. In a world where attention is fragmented and information is constantly flowing, Carol stressed the importance of telling authentic and meaningful stories that connect with audiences on an emotional level.

The presentation of the book “Interior, 2022” marked the beginning of a series of #SENDATalks, a typology of talks organized by Galeria SENDA that brings together artists, creators and thinkers to explore relevant topics in the world of art and culture. These meetings provide a platform for the exchange of ideas, debate and reflection, fostering an open and enriching dialogue between different disciplines and perspectives.

The event concluded with a question and answer session, where the audience had the opportunity to interact with the speakers and delve deeper into the topics discussed. The atmosphere was one of inspiration and camaraderie, leaving a lasting impression on all present and sowing the seeds for future conversations and creative collaborations. In short, the talk at Galeria SENDA was much more than a book presentation; it was a transformative encounter that illuminated the complexities and challenges of the creative process in the 21st century, and demonstrated the power of art and culture to bring people together and enrich our lives.

To learn more about this #SENDATalk discover the talk on YouTube Live and Instagram Live

Image of a talk in an art gallery
Three men with microphones giving a talk
Photograph of two men in front of a wall with drawings smiling at the camera
Photograph of two men holding a large book with black letters on a white background

See you at the next #SENDATalk 🗣!