Taking small steps towards a sustainable art world at ARCO Madrid

ARCO Madrid is an obligatory annual event that we have been attending for more than 30 years, but this year we were not satisfied with doing things the same way as always. In this edition, we opted for a new way of participating that was more sustainable, and we assumed our responsibility towards the environment.

Waste reduction

One of the most significant challenges we face as exhibitors at fairs is the transportation and packaging of artwork. Not only is this process crucial to ensure the safety of the pieces, but it can also generate a lot of waste, especially plastics.

This year, we set out to address this challenge differently, with a focus on sustainability and waste reduction. One of the first steps we took was to replace traditional plastic packaging with recycled cardboard boxes and blankets. Previously, paintings and sculptures used to be wrapped in bubble wrap for protection during transport. However, this year, we made a cardboard box specifically for each of the paintings and carefully packed the sculptures with blankets. This simple choice allowed us to significantly reduce our plastic footprint and still ensure the safety of the works. In addition, by using recycled cardboard, we are supporting the circular economy and encouraging more sustainable practices throughout our supply chain.

Reusing resources: the second life of carpeting

In addition, we had the opportunity to reuse the carpet that covered part of the fair. This carpet, which would otherwise have been discarded at the end of the event, was a valuable source of material for us. Thanks to the collaboration with the ARCO organization, they allowed us to take this carpet and give it a second life. Now, this recycled carpet is being used to wrap our sculptures during transport. Its soft, cushioned texture provides excellent protection for the artworks, ensuring that they arrive at their destination in perfect condition.

Committed to a sustainable future in the art world

The art world faces significant challenges in terms of sustainability. From the intensive use of resources in the production of artworks to the generation of waste during packaging and transportation, many practices in the industry are not environmentally friendly. In addition, the organization of exhibitions and art events can have a significant impact in terms of energy consumption and waste generation. However, as awareness of the importance of sustainability grows, so does the number of individuals and organizations within the art world that are committed to more environmentally friendly practices. With measures such as the reuse of materials and the adoption of renewable energy, efforts are being made to make the art world more sustainable.

We understand that every small action counts when it comes to protecting our planet, and we are committed to doing our part as members of the artistic community. By taking concrete steps to reduce our environmental impact and promote more sustainable practices, we are taking a step in the right direction towards a greener and more prosperous future.

In short, our experience at ARCO this year was not only about exhibiting art, but also about doing so in a way that respects and protects the environment. We are proud to have taken significant steps toward more sustainable packaging, and we hope this initiative will inspire others in our industry to adopt more responsible practices.

SANDRA VÁSQUEZ DE LA HORRA wins the Acquisition Award for the SOLO Collection at ARCOmadrid

The Acquisition Award of the SOLO Collection at the ARCOmadrid 2023 has been awarded to the work ‘The liberation of the myth (2022)’ by the Chilean artist Sandra Vásquez de la Horra, her work has been exhibited at the Galería Senda stand (9B21). This piece will be included in the upcoming Espacio SOLO exhibition titled “Protection No Longer Assured“, which will take place from March 10 and will explore different notions of the sublime.

The award was given by Pablo Martínez, CEO of the SOLO Collection, and Óscar Hormigos, its Chief Creative Officer, as well as Maribel López.

From left to right: Maribel López, Pablo Martínez, Óscar Hormigos and Carlos Durán.

Congratulations to the artist! We also want to express our gratitude both to the SOLO Collection for its commitment and support for contemporary art, and to the #ARCOmadrid fair for offering such an important platform for the art world.

SANDRA VÁSQUEZ DE LA HORRA, The Liberation Of The Myth 2022

EVRU/ZUSH: Artist Project for artfair ARCO Madrid 2023

FEB 22 — 26, 2023 Artfair: ARCO

IFEMA Madrid
Booth: 9B21

After the recent inauguration of the monographic exhibition “Zush in Ibiza ”, at the Fundació Suñol in Barcelona, in collaboration with the Museu d’Art Contemporani d’Eivissa, Evru/Zush returns to exhibit part of his work conceived in Ibiza (1968-1983), a fundamental period for the artist, who experimented with very different formats and techniques never seen before. Precisely at that time, in 1968, the young artist Albert Porta decided to become Zush and carry out a creative self-healing strategy after he had passed through the phrenopathy hospital in Barcelona.

If we were to read in a prestigious medium in the art world that an artist has created a highly personal proposal that is absolutely coherent, ingenious, solid and bold in the metaverse, with avatars and codes, languages of the world video game or augmented reality, with stereoscopic images, colors and unreal worlds, providing a radically new scenario to the world of creation, we would launch ourselves to discover the proposal of this advanced Artist.

That is precisely what Zush already did, more than 40 years ago!

Booth view 9B21 (Artist Project) #1
Booth view 9B21 (Artist Project) #2

Evrugo Mental State, a world as real as our own, but existing in an uncertain place (which today we would probably translate as some sort of metaverse) with its own language, characters that inhabit it, currency, anthem and so many other characteristics typical of a real world, it was worked on and defined by him for years and presented in different contexts, we have seen it at MACBA, at the Reina Sofía, the São Paulo biennials or at Documenta, and even in the fantastic exhibition of the “Wizards of the Earth” at the Pompidou Center by Jean Huber Martin.

That real world, it has been and it is and that shows us how advanced in his time our honoree always was and is, who launched himself to investigate and create (through some devices, then called Personal Computers and that were unattainable except for a few professionals or researchers) and with them, through tools that would surprise us today, to continue creating their fascinating world. The WWW had not even been imagined then. Before our today.

Several words like Scanahrome or Infographics had to be invented. Works worked through digitalization and then in some cases printed on those rudimentary devices that today we would call plotters.

Zush is undoubtedly a universal pioneer in this world and that is why we want to pay tribute to his work.

“My thing is individual mythologies. I am someone who generates his own way of thinking, of seeing reality or of seeing the world. What interests me is being a bridge between sanity and madness”.

Evru/Zush

Renusa, 1989-1990

Acrylic painting on photography paper mounted on wood

200 × 100 × 5 cm

Thus, once again, the bells are once again the protagonists in space, this time accompanied by their famous nagas, Hindu deities with a human face and torso, generally of a woman, and the body of a snake. In this way, the desire to return to being Evru materializes, under the representation of snakes, beings that, like the artist himself, shed their skin in a natural process of renewal and growth.
This desire for transformation is a constant in his career, through turning points that allow him to reflect on concepts such as identity, otherness or the passage of time. Thus, the desire for death and rebirth is the declaration of intent of a transgressive and unclassifiable artist who denies himself and reaffirms himself more and more emphatically and immortal.

For more information contact: info@galeriasenda.com

Download the press release in spanish here: