ARCO Madrid is an obligatory annual event that we have been attending for more than 30 years, but this year we were not satisfied with doing things the same way as always. In this edition, we opted for a new way of participating that was more sustainable, and we assumed our responsibility towards the environment.
Waste reduction
One of the most significant challenges we face as exhibitors at fairs is the transportation and packaging of artwork. Not only is this process crucial to ensure the safety of the pieces, but it can also generate a lot of waste, especially plastics.
This year, we set out to address this challenge differently, with a focus on sustainability and waste reduction. One of the first steps we took was to replace traditional plastic packaging with recycled cardboard boxes and blankets. Previously, paintings and sculptures used to be wrapped in bubble wrap for protection during transport. However, this year, we made a cardboard box specifically for each of the paintings and carefully packed the sculptures with blankets. This simple choice allowed us to significantly reduce our plastic footprint and still ensure the safety of the works. In addition, by using recycled cardboard, we are supporting the circular economy and encouraging more sustainable practices throughout our supply chain.
Reusing resources: the second life of carpeting
In addition, we had the opportunity to reuse the carpet that covered part of the fair. This carpet, which would otherwise have been discarded at the end of the event, was a valuable source of material for us. Thanks to the collaboration with the ARCO organization, they allowed us to take this carpet and give it a second life. Now, this recycled carpet is being used to wrap our sculptures during transport. Its soft, cushioned texture provides excellent protection for the artworks, ensuring that they arrive at their destination in perfect condition.
Committed to a sustainable future in the art world
The art world faces significant challenges in terms of sustainability. From the intensive use of resources in the production of artworks to the generation of waste during packaging and transportation, many practices in the industry are not environmentally friendly. In addition, the organization of exhibitions and art events can have a significant impact in terms of energy consumption and waste generation. However, as awareness of the importance of sustainability grows, so does the number of individuals and organizations within the art world that are committed to more environmentally friendly practices. With measures such as the reuse of materials and the adoption of renewable energy, efforts are being made to make the art world more sustainable.
We understand that every small action counts when it comes to protecting our planet, and we are committed to doing our part as members of the artistic community. By taking concrete steps to reduce our environmental impact and promote more sustainable practices, we are taking a step in the right direction towards a greener and more prosperous future.
In short, our experience at ARCO this year was not only about exhibiting art, but also about doing so in a way that respects and protects the environment. We are proud to have taken significant steps toward more sustainable packaging, and we hope this initiative will inspire others in our industry to adopt more responsible practices.
The countdown has begun. ARCO Madrid is just around the corner and from Galeria SENDA we are finishing all the details so that this year we can show you in our stand, 9B23, the latest creations of our beloved artists of the house.
For our thirty-first participation in ARCO, one of the most influential fairs on the international scene, we have invited those who are pillars of our identity and history as a gallery, as well as new young and emerging proposals.
This year we are very happy to show you part of Jordi Bernadó‘s new photographic project, “LAST & LOST“. This series of eight photographs, shown in a solo exhibition at Galeria SENDA and part of a larger project, question the ecological and philosophical challenges of the present, dealing with issues such as sustainability, the relationship between technology and nature, the horizons of our future or the role that democracy will play in the fight against new environmental threats. The photographs in “LAST & LOST” portray lost places, endangered ecosystems, areas rendered unfit for habitation due to pollution, and life forms struggling to survive in practically barren landscapes. The artist becomes, then, a witness and spectator of ecological catastrophes in an ambiguous state between existing and not being able to be; just surviving.
Jordi Bernadó. Old Tjikko, Mörkret, Sweden (S 6.2)cc (2022) UV printing on methacrylate, mounted on dibond., 180 x 240 cm
Another of the artists that backbone and shape the personality of our gallery is Jaume Plensa, the famed sculptor from Barcelona with an unparalleled international projection. For this edition of ARCO Madrid, Plensa presents his work based on contradictions: light and darkness, the trace of the past and the opening towards the future, natural contradictions and the creations of man’s hand, the immensity of noise and the most intimate spheres of silence.
Jaume Plensa. Who Are You? VI (2016) Bronze, 38 x 15 x 15 cm
In contrast, Anthony Goicolea shows us that art can mean brutality, capturing in his plastic works the different prisms and perspectives of social issues such as gender, culture or traditions. Goicolea pours into his artwork his personal and family history, marked by being born Cuban, being gay and practicing the Catholic religion in the south of the country in the early seventies. These factors forged his awareness of social constructions, such as regional traditions or rituals, and how these elements influence and define our identities. In this edition of ARCO, Goicolea will show works in graphite and on oil, where visitors will be able to find themselves in front of subjects that could well be taken from theatrical performances or novels.
Anthony Goicolea. The Magician’s (2023) Oil on canvas, 127 x 254 cm
Another artist invited to exhibit at our stand at ARCO Madrid is the Chilean Sandra Vásquez de la Horra. Through a multiplicity of techniques ranging from three-dimensional pieces, charcoal, watercolor and wax; Vásquez de la Horra traces bodies that she conceives as geographical entities. These bodies, now territories, are divided into two planes: the physical-terrestrial and the mystical. In the physical aspect, the artist narrates with her work the political charge of the people’s resistance against the Chilean dictatorship. On the other hand, in the mystical aspect, Vásquez de la Horra takes the concept of the seven planes or chakras to dialogue in unison between the universe and the Earth.
Sandra Vásquez de la Horra. Las Cholitas (2024) Graphite and watercolor on waxed paper, 106 x 77 cm
It is also characterized by the creation of unique and fantastic forms, Evru Zush. With a mix of techniques and disciplines, Zush presents his “Naga” series, made up of creatures that seem to come out of a science fiction movie.
Evru Zush. Serie Naga(2018) Graphite on paper, 24.7 x 9.7 cm
In addition, we will have the presence of the Valencian Elena del Rivero, an established artist who, from New York, continues to produce her artistic projects. Elena Del Rivero‘s work is divided into two lines: a historical one, exploring the collective pain of loss, and a personal one, focused on the construction of existential pillars.
Elena del Rivero. Flying Letter #24(2011-2014) Drawing, 73 x 54.6 x 21.5 cm
Stephan Balkenhol will also participate in ARCO Madrid with his wooden work “Man with pink tie“. Balkenhol has managed over the years to establish himself as an artist who perseveres to reintroduce figurative sculpture in the current contemporary scene. His polychrome works are characterized by the contrast between the splinters and shavings that Balkenhol leaves when he effusively carves the raw material of his creations, wood, and the polished areas of the same.
Stephen Balkenhol. Man with pink tie (2022) Carved wood, 120 x 95.5 x 11.7 cm
Another artist of monumental carvings that joins ARCO is Madrid-born Gonzalo Guzmán. The artist presents in this edition of ARCO his new sculptural project through which Guzmán has tried to explore the inner self using lucid dreams as tools of inspiration and self-knowledge to create works that challenge our belief system. This is why his sculptures represent the metallic structures that appear in his dreams and explore the possibility of reproducing the sublime of the subconscious in reality.
Gonzalo Guzmán. Menhir_06(2023) Stainless steel, 275 x 100 x 60 cm
Committed to seduce the eye with the works he creates in order to invite reflection, Gino Rubert represents experiences and emotions through a fusion of artistic disciplines. With a complex technique that mixes the collage of photographs and everyday materials with acrylic and oil, the artist represents the figure of the new woman and the new man, their functions, dysfunctions, conflicts and rhetoric.
Gino Rubert. La Barana (2024) Mixed/canvas, 55 x 46 cm
Yago Hortal maintains a close relationship between the artwork itself and the action painting itself. For Hortal, the canvas is part of a performance in which the artist consciously creates spontaneous color forms in an infinite range, expressing passion and vivacity. The paint seems to come out of the canvas, provoking the desire to want to touch it.
Another artist who stands out for his spectacular composition is Xavi Bou. With his well-known series “Ornitographies“, a chronophotography project that reveals the invisible patterns that birds trace in the sky when they fly, Bou creates a balance between art and science and, in turn, builds a series of works loaded with visual poetry that hypnotize viewers.
Xavi Bou. ORNITOPGRAPHY #275 (2018-2019) Digital print on Hahnemühle Fine Art Pearl 285 gr/m2, 140 x 200 cm
Peter Halley will be in our Artist Project space as an artist, with a solo show that connects his past stages with his most recent work. In this exhibition visitors will be able to analyze in detail the artist’s most emblematic piece: “Exploding Cell” (1983). The animation that represents this computer is directly inspired by the Cold War and its ravages.
This year we will also be able to enjoy the work of multidisciplinary artist Glenda León, both in our general program and as a guest in the special session entitled “La orilla, la marea, la corriente: un Caribe oceánico“, an exhibition space within ARCO with 23 guest artists that will be curated by Sara Hermann, chief curator of the Centro Cultural Eduardo León Jimenes (Dominican Republic), and Carla Acevedo-Yates, from the Museum of Contemporary Art Chicago.
Glenda León. Sueño concreto de Miró (2022) Concrete and acrylic, 20 x 20 x 7 cm
We look forward to seeing you in the corridors of ARCO enjoying the art that will be condensed these days in Madrid and that, of course, we can meet at stand 9B23 of the gallery. If you want to be surprised with a wide and rich gallery proposal in disciplines, you will always have a corner where you can escape from the overwhelming atmosphere that a fair as imposing as ARCO can cause. SENDA will always be a space, the path, where you can find yourself again.
