Galeria SENDA at Art Brussels 2024

For the 40th edition of Art Brussels, we have been selected for the “REDISCOVERY” section by the Art Brussels Committee, composed of Belgian and international gallerists. On this occasion, we bring back the unclassifiable Zush/Evru, to whom we dedicate the exhibition “Back to being” (2020) after eight years of absence by the artist. The “REDISCOVERY” section is dedicated to underrated, undervalued or forgotten artists of the 20th century, living or deceased. It aims to explore and highlight surprising, unknown and original practices that have not yet entered the mainstream of art history.

The human condition through dreams seen by three generations of artists

It is a pleasure to participate again in Art Brussels, as it presents a strong, international program and a unique mix of established artists and emerging talents that align with our vision. In addition to the “REDISCOVERY” section, the galleries have been divided into three more sections: PRIME, DISCOVERY, INVITED and the SOLO subsection of the fair.

In addition to having a special section to put the focus back on the work of Zush/Evru, we added Sandra Vásquez de la Horra and Gonzalo Guzmán, thus creating a dialogue between three artists of three different generations who address realities of the human condition that are not obvious. Very personal visions of the subconscious. Their own experiences serve as an engine to create unique and personal dream worlds that open spaces for reflection.

Zush/Evru

The personal aesthetic universe of the Barcelona-born artist who, under different names – Albert Porta, Zush and now Evru – has been the protagonist since the sixties of an itinerary that takes us through the most innovative expressive supports. His fluid work is rooted in his even more fluid persona, which has given rise to the Evrugian Mental State, a self-sufficient imaginary world in which he often resides to reflect on concepts such as identity, otherness and the state of being. His artworks act as tangible mediators between the audience and the dreams, emotions, creatures and beings that reside in his dream world. His work blurs the planes of dream and reality with an expression close to surrealism.

Picture of a figure doing a yoga posture

Zush/Evru. Admukarud (2008)

82,8 x 174,2 cm

Sandra Vásquez de la Horra

As a complement to Zush/Evru, Sandra Vásquez de la Horra (Viña del Mar, Chile, 1967) proceeds to work on the plane of her imagination. Her characteristic wax drawings, which could be seen in the exhibition “Meridians” (2018) and “Aura” (2022), evoke a dreamlike state of emotion and fantasy, where her internal expression deals with subversive themes of religion, sex, mythology, death and personal experiences.

Both Vasquez de la Horra and Zush share an interest in the dreamlike and the surreal, but approach these subjects from different perspectives. While Vasquez de la Horra focuses on exploring the deeper aspects of the human unconscious and deconstructing cultural taboos, Zush immerses himself in creating his own alternative worlds. However, both artists share an innate ability to capture the essence of the unreal and the fantastic in their works, inviting the viewer to reflect on the nature of reality and imagination. Like Zush/Evru, Vasquez de la Horra‘s work is rooted in the desire to embody and understand the intangible inner state.

A person looking at an exhibition of drawings hanging on a white wall

Sandra Vásquez de la Horra. “Aura”‘s exhibition view

Wax drawings

Gonzalo Guzmán

Finally, to link the dialogue, we contrast the work of these established artists with one of our latest additions to the gallery, which we exhibited during Art Nou 2023 with the exhibition “Collision“. 

Trained as an industrial designer, Gonzalo Guzmán (Madrid, 1991) began to dedicate himself to sculpture in the wake of the pandemic. During that time of chaos and uncertainty, he experienced “lucid dreams” in which he was aware of living his own dream and could control its development. In these dreams, dolmen-like figures repeatedly appeared to him and served as inspiration. The shaping of these forms in sculptures is a way of research to transfer them to reality. That is to say, the fact of materializing them makes it possible for Guzmán to interact with them on the real plane and at the same time for other people to do so. 

To intertwine Gonzalo Guzmán‘s work with that of Zush/Evru, we can highlight how both artists explore the intersection between the tangible world and the world of dreams. Both challenge the conventional perception of reality and lead us to reflect on the limits of imagination and artistic materialization. While Zush/Evru shows us the landscapes of our dreams, Guzmán offers us the opportunity to touch those ephemeral forms and bring them into the physical world.

Person and white dog in front of a steel sculpture

Gonzalo Guzmán. Dolmen_04 (2022)

190 x 270 x 100 cm

See you at Art Brussels!

For all these reasons, we are pleased to announce our twenty-first participation in the 40th edition of Art Brussels. This prestigious fair is one of the most recognized in Europe and an event marked in our calendar. With a wide variety of proposals, it represents the cultural and artistic richness of the European scene that attracts many collectors, curators, galleries, art professionals from all over the world. This year, the fair will take place at the Brussels Expo, in Halls 5 and 6, and you can find us at stand 5A-22.

La Roca Village and galeria SENDA present «ID Project – Through the mirror» by the photographer JORDI BERNADÓ

On the occasion of the celebration of its 25th anniversary and framed in the philanthropic program DO GOOD of La Roca Village with The Bicester Collection, galeria SENDA and the luxury outlet present «ID Project – Through the mirror» by renowned photographer Jordi Bernadó.

This art installation is part of the initiatives with which La Roca Village celebrates its 25th anniversary through the global philanthropic program DO GOOD with The Bicester Collection. For 12 months, various activities will be carried out in support of the rights of women and girls, raising awareness and mobilizing funds for UNICEF Spain and its projects for the eradication of child marriage through education.

«ID Project – Through the mirror», which can be visited at La Roca Village until the end of the year, proposes an introspective journey where photography awakens the senses and consciousness, and where the protagonist is not the portrayed, but the observer. In an outdoor art installation, Jordi Bernadó presents a series of eight portraits of different personalities known for their humanitarian work, artistic careers or scientific contributions such as Chimamanda Ngozi Adichie, writer; Gretchen Cara Daily, biologist; Jimmy Wales, co-founder of Wikipedia; Nada Al-Ahdal, human rights activist; Pedro Opeka, missionary; Reed Brody, lawyer; Rosario Quispe, indigenous leader; and Stephen Hawking, scientist.

Photograph by artist Jordi Bernadó

Jordi Bernadó in front of the portrait of Nada Al-Ahdal in La Roca Village

Is the face the mirror of the soul? Under this reflection, photographer Jordi Bernadó reinterprets the concept of portraiture with an exceptional installation at the Village, capturing the essence of the protagonists in a unique and challenging way. Each portrait shows the person with their back turned and in a setting that they themselves have chosen as “their place in the world“. This singular approach invites the viewer to reflect on their identity and the meaning of image in our society.

“I am very happy to collaborate with La Roca Village on this special occasion and that my ID Project exhibition can be seen at the Village with a montage that enhances the photographs and also challenges the viewer. This exhibition features people that I have found inspiring. What they all have in common is that, in some way, they have tried to change the world. And together with La Roca Village and the DO GOOD project we all want to contribute to bring about a change.”

Jordi Bernadó
Photograph of a bookstore displayed in a mirror showing two men walking by
Image of a mirror with an exposed photograph in the center
Image of a mirror with black phrases

Jordi Bernadó exhibition at La Roca Village

Interactive action for visitors to the Village: We are all heroes

In the era of the selfie and self-expression, «ID Project – Through the mirror» challenges visitors to La Roca Village to actively participate in the exhibition. The action is based on a challenge where visitors can take a picture of themselves in front of Jordi Bernadó‘s chosen portrait, thanks to the installation’s set of mirrors. By doing so, this selfie will be part of a conversation that goes beyond the boulevards of the Village, joining the reflection on identity and authenticity of social networks.

This large-format installation decorating the streets of the Village represents a unique opportunity to explore the essence of prominent personalities and discover the reflection of our own identity. La Roca Village invites its visitors to be part of this living exhibition, to question their own perception, and to contribute to the well-being of those who need it most around the world.

Jordi Bernadó exhibition at La Roca Village