This is the first time we participate in the leading art fair in Africa, specializing in the work produced on this continent. Our presence is articulated through a solo show of the photographer and video creator Anna Malagrida (Barcelona, 1970) who developed a project with the Instituto Cervantes in the city of Casablanca. This participation contributes to other actions taken by the gallery recently exploring new emerging markets and promoting local artists represented by SENDA gallery (Sao Paulo, Rio de Janeiro, Bogota, Istanbul, Moscow, etc. ..) The work of Anna Malagrida reflects on the context that generates the image and nature based on concrete and fixed elements of social reality. A swing structured by the poetics of opposition between interior and exterior space, transparency and opacity, and reflection of the role of photography in contemporary world. She uses mainly photography and video, means that become its own object of thought: often operating by association and juxtaposition of planes on the same surface, works drawn, polysemic, intermingling more or less obvious references and citations to other media such as painting, sculpture and film, while preserving the specificity of the medium in which they operate. The presence of SENDA gallery is supported by the Spanish Embassy in South Africa and the Government of Catalunya.
