A couple of art critics visit the Senda gallery during the hours before the opening of Yago Hortal’s exhibition “Otra vez”. With their conversation around the room sheet and the artist’s work, the two critics, without proposing it, represent a small parody of the relationship between culture and the market, focusing on empty and pretentious language often used in art galleries, cultural institutions and art criticism in explaining to the public an artist’s work. These texts (which, thankfully, hardly anyone reads) are perverse in that they most often hinder rather than the contrary the relationship of the public with quality works, while they evaluate and mask insignificant or trivial works.

This performance is an adaptation of a fragment of his show The World of Art produced by the Romea Foundation.

Gino Rubert (Mexico City, 1969)

He studied Fine Arts at the Parsons School of Design in New York. His work has been shown in galleries and museums such as the Akiyoshidai International Art Village (Japan), the K).nstlerhaus Bethanien (Germany), the Contemporary Culture Centre in Barcelona, the Claire Oliver Gallery (New York), the Michael Haas Gallery (Berlin), the Mizuma Gallery (Toquio). In writing two books: Apio (canina notes) Errata Naturae. 2011 y S. Quiéro, Lunwerg. 2019. In 2021, he premiered his show The World of Art (A Tragicomedia) at the Romea theatre.