In celebration of its 25th anniversary and as part of La Roca Village’s DO GOOD philanthropy programme with The Bicester Collection
La Roca Village and SENDA gallery present the exhibition ID Project – Through the Looking Glass by renowned photographer Jordi Bernadó.
This art installation is part of the initiatives with which La Roca Village celebrates its 25th anniversary through the global philanthropic programme DO GOOD with The Bicester Collection. For 12 months, various activities will be carried out in support of the rights of women and girls, raising awareness and mobilising funds for UNICEF Spain and its projects for the eradication of child marriage through education.
ID Project – Through the Looking Glass, which can be visited at La Roca Village until the end of the year, proposes an introspective journey where photography awakens the senses and consciousness, and where the protagonist is not the portrayed but the observer. In an outdoor art installation, Jordi Bernadó presents a series of eight portraits of different personalities known for their humanitarian work, artistic careers or scientific contributions, such as Chimamanda Ngozi Adichie, writer; Gretchen Cara Daily, biologist; Jimmy Wales, co-founder of Wikipedia; Nada Al-Ahadal, human rights activist; Pedro Opeka, missionary; Reed Brody, lawyer; Rosario Quispe, indigenous leader; and Stephen Hawking, scientist.
Is the face the mirror of the soul? Under this reflection, the photographer Jordi Bernadó reinterprets the concept of portraiture with an exceptional installation in the Village, capturing the essence of the protagonists in a unique and challenging way. Each portrait shows the person with their back turned and in a setting that they themselves have chosen as “their place in the world”. This unique approach invites the viewer to reflect on their identity and the meaning of image in our society.
“I am very happy to collaborate with La Roca Village on this special occasion and that my exhibition ID Project can be seen in the Village with a montage that enhances the photographs and also challenges the viewer. This exhibition showcases people I have found inspiring. What they all have in common is that, in some way, they have tried to change the world. And together with La Roca Village and the DO GOOD project, we all want to contribute to bringing about change.” -Jordi Bernadó
Interactive action for visitors to the Village: We are all heroes
In the age of the selfie and self-expression, ID Project – Through the Looking Glass challenges visitors to La Roca Village to actively participate in the exhibition. The action is based on a challenge where visitors can take a photograph of themselves in front of their chosen portrait of Jordi Bernadó, thanks to the installation’s set of mirrors. In doing so, this selfie will form part of a conversation that goes beyond the boulevards of the Village, joining in the reflection on identity and the authenticity of social networks.
This large-format installation decorating the streets of the Village represents a unique opportunity to explore the essence of prominent personalities and discover the reflection of our own identity. La Roca Village invites visitors to be part of this living exhibition, to question their own perception and to contribute to the well-being of those most in need around the world.